Beyond Equal
Equation Audio is an audio company founded upon and focused
on the concept of 'Beyond Equal' . . . in our services and
in our products. We're accomplishing this by doing everything
we can, everyday, to add to the quality of our work in every
way possible.
From the engineering effort to the real world application
of our products, we never forget the importance of the role
your satisfaction plays in our success. We don't claim perfection
but we do deliver dedication by listening to your needs and
promoting our ability to satisfy those needs during consistently
clear and truthful transactions and ready and willing customer
service.
We can promise to provide you with more 'bang for your bucks'
on every product we sell and at every relative price point.
And we're just as easy to contact after your purchase as we
are before. We won't even try to display, advertise or otherwise
promote any of our products and services in such a way as
to cloak a 'hidden catch' or from your point of view, a sobering
disappointment.
In other words, just like 'anti-spam' software,
we have developed an 'anti-scam' program, where by design,
you can depend on our claims, our products, our service, our
word. The mandate for integrity at every level of our operations
deeply and positively affects our products. You benefit by
unusually fair pricing, or extraordinary performance, or a
pleasing combination of both. This is why we confidently claim,
Equation Audio is "Beyond Equal"
B.A. Forbes,
CEO Equation Audio
General Equation Microphone Development Ideology
It isn't enough to simply go to a vendor overseas, choose
a mic product, perhaps disguise it's origins with paint and
labels, marketing such with exaggerated claims of self-design
and unique origins. A valve or tube microphone is expected
to impart a sonic signature that is professional, original
and unique to the brand name it bears.
At Equation Audio, before we made our mics, we acquired very
special Intellectual Property from one of the industry's best
'microphone gurus', Fred Cameron, as well as our team's
historical involvement with other ground-breaking brands.
Our core development team members were the core engineering
team that created the widely acclaimed 'CAD Equitek Series',
credited with being a 'founding' brand behind the revolution
of the studio microphone market that began in the early 1990's.
The microphone industry has been in transition for years.
Once the proud domains of mainly the U.S. and Europe, Japan
eventually became a serious player, followed by Taiwan and
then of course, now dominated in many segments by China. China
can and does bring price relief to our industry, allowing
many end-users to purchase a level of microphone performance
not available elsewhere . . . unfortunately, there has been
and remains a negative side to the cost reductions.
Where a few manufacturers simply arrogantly claim anything
made outside of Europe or the U.S. is of comparatively lower
quality, others claim that it's all about the engineering
abilities of an organization. The truth is capable engineers
live in China as well as Germany and the U.S. and competent
manufacturing exists around the world as well.
What's really important is the total team involved in the
design, manufacture and distribution of a product, not simply
geography or nationality and at Equation Audio, we span the
last couple of decades with a proven history of innovation
in design, material and process integration and distribution,
under a couple of successful brands, adding Equation to the
list in the summer of 2003.
The Equation development, production and marketing teams
are more experienced than ever and maintain a constantly evolving
and improving design and manufacturing capability as well
as the latest tools for market distribution.
We don't imitate, we create . . .
We don't hide our various national involvements, we celebrate
them . . .
We don't attempt or tolerate deception, in design, during
production, within our marketing group and after our product
is in your hands.
Equation Audio is currently producing products that absolutely
amaze many of our buyers simply because they live up to our
most significant claim . . .
"At or near any price point product made by Equation
Audio, you can't find another product with equivalent performance
and quality . . . we refer to this achievement as
"Beyond Equal".
|
Related Products:
Alpha Series MTD - MicTools™
for Drummers are not just a favorite of professionals, but
are one of the most affordable drum miking solutions available!
Alpha Series EarTools ™
- these headphones provide high fidelity at an affordable price.
Equation Professional
Series EarTools ™ - a very popular headphone for drummers,
with excellent bass response and isolation.
|